People like to watch videos.
Ok, although I could seriously end this post with those 5 words, maybe you're curious to know a little more than that, especially if you are terrified to go live for your business.
HubSpot conducted a survey where they asked respondents how much video they watch everyday and people reported that, on average, they watch 1.5 hours of video everyday (with 15% admittedly watching 3 hours a day!).
Diving deeper into video consumption, Sproutsocial released a report specific to the amount of video watched on Facebook and found that, on average, 8 billion videos are watched on Facebook everyday with about 20% of them livestreams. That means, on average, 1.6 billion livestreams are watched on Facebook everyday. So, it’s pretty clear that video is a powerful tool to grow your business and your personal brand online.
Why do people prefer to watch video? As every marketer knows, people need to know, like and trust you to do business with you. I define written social media posts as 1-dimensional marketing because all your audience can do is read it. However, I classify video content as 3-dimensional marketing because now they can see you, hear you and interact with you live.
Everyone is also trying to figure out how to crack the Facebook algorithm to get their posts seen by more people. It’s common knowledge that video content will rank higher than written posts, but how does livestreaming stack up to prerecorded videos? I haven’t seen anything specific on this yet; however, Mark Zuckerberg has publicly stated that the goal of Facebook is to create real and open conversations between people and I think it’s safe to say that livestreaming is the best way to have an open conversation with your audience in real time.
I know livestreaming can be scary. And, trust me, you are not alone. Just check out my article, Why Creating Video Content is So Scary.