Hey girl, I'm Kim Trathen.
I’M A SASSY MARKETER-TURNED-ENTREPRENEUR AND I LOVE MAKING CONTENT STRATEGY SIMPLE SO YOU HAVE MORE TIME TO SPEND DOING WHAT YOU LOVE.
Girl, I know what it's like to drive to a job you hate. I know what it's like to sit at work with a deep sense that you were made for more than the cubicle life. I know what it's like to desperately want out, but you feel "pigeon holed" into a job that doesn't leave you with many other options. I know what it's like because I lived that life for many years.
I lived with so many regrets. I regretted not going away to college. I regretted my college major. I regretted getting into an industry that didn't excite me. I regretted not stepping outside of my comfort zone when I was younger. I regretted not trying.
And then one night when I was laying in bed, I thought about all the regrets I've lived with for years. And I was tired of feeling regret. Call it God...call it intuition...call it the Universe... whatever you call it, I had an epiphany laying there. It hit me like a ton of bricks and I realized, in that moment, that I wasn't stuck. I was CHOOSING not to step outside of my comfort zone and make a change. I was CHOOSING to live with regret instead of going after what I want. And in that moment, the greatest realization was that my fear of regret far outweighed my fear of failure. And my life would never be the same again.
I took control of my future.
I got serious about what I wanted in life. I focused on reading, writing, prayer and meditation. I focused on my mindset and I dug deep...deep into my past and deep into what I wanted my future to look like.
Supporting women has been a passion of mine for many years (more on that at another time). And, throughout this journey, I realized that I had a deep desire to combine my business + marketing knowledge with this passion to support women into a business. I knew this what I was meant to do.
I was done dreaming. My future was non-negotiable and I was ready to fully commit.
This journey has taught me that each path looks a little different, but we are all in control of our future.
And something pretty cool happened.
As terrified as I was to tell people I was an entrepreneur, or to start making it publicly official on social media, I quickly realized that you are only going to improve by ACTUALLY DOING IT. So, I started talking about it. I created a FB business page and an IG account. I started creating content, but I was terrified to go live on FB…like, legit thought-I-was-going-to-vomit type of terrified. But, I knew live video would help my exposure, so I forced myself…
And it was amazing. Within a couple months, my online exposure had grown and I was so comfortable on lives that I launched a joint Facebook live series called Girls Talk Business. Showing up consistently online and leveraging the power of social media collaboration led to speaking engagements, requests to provide trainings, articles published and more!
But, I’m not going to lie. I was busy. I’m a mom to three amazing boys who are each in multiple sports and I was building my business while working in corporate. Time was of the essence, so I needed to learn how to do “all the things” efficiently. I had to learn how to make content strategy simple. So I did just that!